Public services
Support pathways
People may need clearer support to move forward.
HENEX reads people, support and action when a path is unclear.
Philosophy
HENEX is my working framework for reading and shaping design relationships across services, digital products and built environments. It helps me move from observation to method, and from method to work that can be tested, delivered and used.
Core idea
HENEX helps me read how relationships work, locate where relationships need support, and reorganise them into more coherent, meaningful and usable experiences.
(Human + Emotion + Nature) × Nexus = Experience
Public services
People may need clearer support to move forward.
HENEX reads people, support and action when a path is unclear.
Digital products
Interfaces may need clearer feedback and structure.
HENEX connects task logic, interaction rules and confidence.
Built environments
Spaces may need better context and sensory support.
HENEX connects people, material systems and operational context.
Framework structure
HENEX reads design relationships through three dimensions: Human, Emotion and Nature. The three dimensions work together to describe who is involved, what is felt, and where the experience happens.
Human
Human factors shape how people recognise roles, interpret choices and take action.
Human asks who is involved, how people understand a situation and what helps them act with confidence.
Emotion
Emotional cues shape how people interpret, trust and remember an experience.
Emotion asks what is felt, where support is needed and how meaning is formed through the experience.
Nature
Material and contextual cues shape where experience happens and how contact is made.
Nature asks what medium carries the experience, what matter gives it form and how people meet the system.
Nodes
Each node points to a place where a design relationship may need attention. A node helps locate what needs to be understood, supported or reorganised.
Human node
Culture, role, belonging and self understanding.
Use Identity when roles and responsibilities need to become visible.
Human node
How people read, sense and understand information or environments.
Use Perception when clarity, hierarchy or interpretation needs improvement.
Human node
The ability to choose, act and influence outcomes.
Use Agency when people need clearer control, next steps or decision support.
Emotion node
The immediate feeling tone carried by an experience.
Use Affect when atmosphere, tension or first response shapes the experience.
Emotion node
Support, care and the need to feel understood.
Use Empathy when pressure, vulnerability or support needs must be recognised.
Emotion node
Value, memory and why an experience matters.
Use Meaning when interpretation gives weight to a design choice.
Nature node
The channel or environment that carries the experience.
Use Medium when service, digital or spatial context changes engagement.
Nature node
The material, visual or physical substance of an experience.
Use Matter when form, texture, image or condition shapes response.
Nature node
The touchpoint where people meet a system, product or place.
Use Interface when contact points need clearer feedback or connection.
Method logic
A recipe brings three nodes together, one from each dimension, to describe a fuller design situation. It is a practical method for reading and reorganising a specific relationship through design.
Human node
Choice and control.
Emotion node
Care and support.
Nature node
Point of contact.
Example recipe · R24
Agency + Empathy + Interface
Build trust mechanisms for safe participation and exchange.
Recipe library
The compact cards below show the full method system. Hover or focus a card to see when that recipe is useful.
R01
IdentityAffectMedium
Set the emotional tone and channel mix for a specific community so the experience feels immediately welcoming.
When to use
Early concepting, onboarding tone, campaign direction; when you need fast emotional anchoring.
R02
IdentityAffectMatter
Translate identity into material, texture and light choices to create a coherent sense of place and feel.
When to use
Spatial concepts, service environments, sensory UI metaphors; when feel communicates identity.
R03
IdentityAffectInterface
Define a consistent UI personality through colour, motion and microcopy cadence for cohesive digital experiences.
When to use
UI systems, micro-interactions, brand coherence; when visuals or behaviour feel inconsistent.
R04
IdentityEmpathyMedium
Collect and share real stories to represent people accurately and avoid stereotype-driven design.
When to use
Research synthesis, community representation, inclusive storytelling; when nuance matters.
R05
IdentityEmpathyMatter
Use objects and places people care about to uncover identity, belonging and cultural context.
When to use
Contextual inquiry, spatial audits, cultural grounding; when you need evidence beyond opinions.
R06
IdentityEmpathyInterface
Design onboarding and flows that adapt to language, ability and cultural context to reduce exclusion.
When to use
Onboarding, forms, guidance flows; when language or ability barriers cause drop-off.
R07
IdentityMeaningMedium
Explain purpose clearly and memorably by scripting the why in plain language and narrative beats.
When to use
Problem framing, narrative positioning, stakeholder alignment; when purpose risks being abstract.
R08
IdentityMeaningMatter
Design repeatable moments such as arrival, transition, repair and celebration that build belonging and habits.
When to use
Journeys and touchpoints, service routines, spatial sequencing; when habits and belonging matter.
R09
IdentityMeaningInterface
Structure IA around user goals and identity needs rather than features to increase relevance.
When to use
IA, navigation, scope definition; when information feels scattered or irrelevant.
R10
PerceptionAffectMedium
Guide attention with pacing, contrast and breathing room so users do not skim or drop off.
When to use
Narrative UX, onboarding, exhibits; when attention drops quickly.
R11
PerceptionAffectMatter
Use sensory cues such as light, sound and texture to make wayfinding feel intuitive across space and screens.
When to use
Wayfinding, environmental UX, kiosk or space experiences; when cues should feel natural.
R12
PerceptionAffectInterface
Reduce cognitive load with hierarchy, contrast and feedback that stays legible under stress.
When to use
High-stress flows, accessibility, comprehension; when users feel overwhelmed.
R13
PerceptionEmpathyMedium
Reframe information through multiple viewpoints to reveal gaps and reduce bias in decisions.
When to use
Team alignment, bias reduction, insight communication; when perspectives conflict.
R14
PerceptionEmpathyMatter
Simulate constraints to expose hidden barriers and validate inclusive design choices.
When to use
Inclusion validation for spaces and screens; when hidden barriers are likely.
R15
PerceptionEmpathyInterface
Audit readability, WCAG and cognitive load, then convert findings into concrete component fixes.
When to use
Design QA, component refinement; when usability issues repeat across screens.
R16
PerceptionMeaningMedium
Lead with meaning, then show only the data needed to support it so information feels readable.
When to use
Infographics, dashboards, storytelling; when data needs to be compelling and understandable.
R17
PerceptionMeaningMatter
Use physical or visual models to make abstract systems concrete and easier to remember.
When to use
Workshops, system mapping, prototypes; when abstract ideas need a shared model.
R18
PerceptionMeaningInterface
Arrange tasks in the order people think: understand, decide and act to reduce drop-off.
When to use
Multi-step tasks and flows; when drop-off happens between steps.
R19
AgencyAffectMedium
Use short, timely prompts to trigger action in the moment across digital and physical touchpoints.
When to use
Campaigns, behaviour nudges; when time is short and reach must be broad.
R20
AgencyAffectMatter
Provide tools, materials access and simple guides to remove friction and help people begin.
When to use
Community programmes, tool access, enablement; when lack of resources blocks action.
R21
AgencyAffectInterface
Break complex behaviour into tiny steps such as save, remind and template that users can complete easily.
When to use
Behaviour design, conversion; when intention does not translate into action.
R22
AgencyEmpathyMedium
Leverage social proof and sharing to normalise action and sustain motivation.
When to use
Community growth, social engagement; when motivation depends on peers.
R23
AgencyEmpathyMatter
Create shared spaces and resources so people can act together instead of feeling isolated.
When to use
Co-making, repair, shared resources; when people need support to keep going.
R24
AgencyEmpathyInterface
Build trust mechanisms and collaboration norms for safe, reliable exchange and participation.
When to use
Marketplaces, exchanges, collaboration systems; when trust is core.
R25
AgencyMeaningMedium
Link personal actions to community and intergenerational meaning to strengthen motivation.
When to use
Communication and education; when users ask why they should care.
R26
AgencyMeaningMatter
Make the reuse, repair and exchange loop visible with clear touchpoints and feedback.
When to use
Circular economy services; when impact feels invisible.
R27
AgencyMeaningInterface
Show personal and collective impact with progress and milestones to reinforce self-efficacy.
When to use
Retention, motivation, impact reporting; when users need proof their actions matter.
Selected work
Selected projects show how HENEX moves from framework to work. Each case highlights one primary recipe and the three nodes that shape the design situation.

Service
Public sector digital service
Chosen because this case depends on trust, safe participation and clear cooperation rules across people, support pathways and digital touchpoints.

Digital
Design system audit and rebuild
Chosen because this case focuses on reducing cognitive load, clarifying repeated components and creating calmer interface behaviour.

Built
Transport environment and built environment
Chosen because this case uses sensory cues, spatial sequence and material context to support orientation in a complex public environment.
If you want to see how these recipes appear inside project work, start with the selected works page and open the relevant case studies.
View Works